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Published by the University of Buckingham Press, China’s Media in the Emerging World is the latest work by the CMC’s director, Professor Hugo de Burgh. It is available for purchase here.
China is challenging the mighty behemoths, Google and Facebook, and creating alternative New Media; 750 million people are on its Social Mediascape and there are a billion mobile phones deploying the innovative apps with which Chinese conduct their lives. Though late starters, already four of the world’s leading New Media companies are Chinese.
China’s old media − television, newspapers, radio − compete with the established powers, long thought unassailable, such as CNN and BBC. Produced in many languages on every continent, they are re-defining the agenda and telling the story China’s way. News and documentary are being followed by entertainment. The world’s biggest manufacturer of TV drama is now making its stories for export. China’s Media tells you why and how; it investigates the Chinese media, their strengths and weaknesses, and how they are different. Abjuring the customary casual writing off of China’s media as ‘propaganda’, this book takes them seriously.
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