Speaker: Professor Daya Thussu
Date: Wednesday, 28 March 2018
Time: 14:00 – 16:00
Venue: A1.10, Harrow Campus
Chair: Professor Chang Xiangqun
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OPEN TO ALL
The growing globalisation of the Chinese media is integral to China’s soft power discourse. As part of its ‘going out’ strategy, China’s media is working towards promoting its vision to the world and to counter negative images of China in the US-dominated global media. From mobile telephony to online communication, China has witnessed a revolution in the production and distribution of its cultural products now reaching all corners of an increasingly digitised globe. This talk will suggest that the state-funded ‘central media’ – Xinhua News Agency, China Global Television Network, China Radio International, People’s Daily and the English-language China Daily – will need to pay more attention to the cultural and communicative aspects of the world beyond the West to make China’s soft power more effective.
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