China Media Centre 2012 Autumn Seminar
Making the Voice Heard: CCTV Expansion Abroad
Speaker: Dr Si Si
Chair: Professor Hugo de Burgh
Date: Monday 3rd December 2012
Time: 1pm-3pm
Venue: A7.4, Harrow Campus
OPEN TO ALL
Abstract
This is an ongoing research project, in this presentation: Dr. Si Si will first lay out CCTV coverage rate and current issues out of China. She will then draw upon the main overseas strategies of CCTV. It is the official destination of CCTV overseas part to broadcast news and programmes and to build Soft Power of China. However, based on some interviews and reports from western world, she will present the debates regarding the destination of CCTV expansion abroad. Dr. Si Si will conclude with a few thoughts on both CCTV overseas expansion issues and the state-owned television broadcaster.
Dr. Si Si is currently a visiting academic fellow at Reuters Institute for the Study of Journalism, University of Oxford. She is an assistant professor in Media Management and Economics at China Conservatory, Arts Management Department. She is also a research fellow of Media Management & Transformation Center – East Asia Institute (MMTC-EA), Jonkoping University & Tsinghua University. She holds a PhD degree in media economics both from Communication University of China and Case Western Reserve University in the US.
She was a director of editorial department at China Business Update (2005-2008), a journal published by the Ministry of Commerce of China. From 2008-2009 she was a journalist of USA Sino News, covered all home court games of Cleveland Cavaliers 08-09 NBA season in the US.
Dr. Si Si is now leading one of a Key Projects of Beijing Municipal Commission of Education: ‘The Research on Media Industry Cluster in Beijing’. During her visiting at RISJ, she will research on CCTV expansion strategies in Europe. Her research interests are media economics, media cluster, media strategies and revenue in the context of television and new media.
More about China Media Centre and seminars see http://chinamediacentre.org. If you have any queries about CMC events, please contact Hong Li at hong.li@my.westminster.ac.uk